Soda's Siren Song
It’s baseball season again. Along with that, it’s playoff time for basketball and hockey, F1 is back, and soccer is on, so I've been spending a lot of time watching live sports—and, as a result, I’ve been spending a lot of time watching commercials. Despite my advanced education, I am fundamentally a stupid, stupid man who makes stupid, stupid choices and is constantly entranced by stupid, stupid things on the TV or the Instagram. The other day I saw something about Mountain Dew Legend, a flavor of Mountain Dew available only at Buffalo Wild Wings. Today, I gave in and got takeout from Buffalo Wild Wings—a shameful choice, since I live in a town with a great wings restaurant (520 Wings in Savannah) and where even the shady sports bars and the fancy gas station by the ports make better wings than Buffalo Wild Wings. But I can't do the special Dew at those places. So I must debase myself.
I got what I wanted: 20oz of the purple Mountain Dew Legend, which I hoped would be as good as the Grimace Shake from McDonald's—a delicious shake that proved purple can taste good. But Mountain Dew Legend tastes like watered-down black cherry soda, or like a Fanta flavor from a freestyle machine at a movie theater. In other words, it tasted kind of normal: no weird aftertaste, no extreme sugar or caffeine kick, just a normal soda.
But that's not what Mountain Dew should be. Mountain Dew is supposed to be a caffeinated self-flagellation—a punishment for the series of decisions in life that led you to want a Mountain Dew. It's supposed to be awful but delicious at the same time, a form of catharsis, an experience of pleasure through pain. But Mountain Dew Legend is just a drink. I don't feel weird for drinking it. I don't regret it. I don't have a weird taste in my mouth. My body isn't reacting strangely to the caffeine and sugar. I just drank a soda, and that's not what I want from Mountain Dew. This is a disappointment—a double disappointment—because now I also have to eat dinner from Buffalo Wild Wings. There's will be no joy in my house tonight, only sadness as I silently munch on lemon pepper boneless wings and way too many cold tots. It’s nights like this when I could really go for a Mountain Dew.